Friday, December 10, 2010

Timbuk2, want you bad

I spent the current semester working with a group on a business model project based on an extant company. We chose Timbuk2, the messenger bag company based in San Fransisco. Throughout the semester and the project we fell deeper and deeper in love with the company. At the conclusion of the project that we thought we should send our work to Timbuk2. And see what they think.

We came up with the idea of creating reusable coffee sleeves made from waste materials as promotional items. We see the sleeves distributed at festival and community fairs. I've been a great fan of T2's for many years. It was fun and interesting to see the evolution of my group-mates fandom.







The patterns in the sleeves were based on Fall 2011 color, material and pattern trends (WGSN and StyleSite) and we hit on the idea of Geek Chic. All the patterns are based on math symbols. I had so much fun with them and I definitely want to continue developing light, very graphic patterns as I move into the spring. It was freeing to do a short stack of repeats that weren't going to be a huge collection. It was rejuvenating. So I totally want to do it again! Here's a shot of the coffee sleeve idea:  So, what do you think?

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